KeepsPosted vs Hootsuite for Small Businesses
Hootsuite is built for teams across many networks; KeepsPosted for one business on Instagram and Facebook. Prices and trade-offs, dated 10 Nov 2026.
Hootsuite is a large platform for teams that manage many social accounts, an inbox, listening and reports. It is priced per user. KeepsPosted does one smaller job: it drafts the week's posts for a single business, or a handful of brands, on Instagram and Facebook, and you approve them. If you need a team platform, choose Hootsuite. If you need your posts written and scheduled without a dashboard, look at KeepsPosted.
We make KeepsPosted. Every Hootsuite fact below comes from Hootsuite's plans page and its Wisdom page, read on 10 November 2026. We did not test Hootsuite's product. Check the plans page before you decide.
The short answer
| Hootsuite | KeepsPosted | |
|---|---|---|
| Built for | Teams managing social accounts, messages and reporting | One business, or a few brands, on Instagram and Facebook |
| Entry price | Standard $99 USD per user a month, billed annually (as shown on the page) | Starter $29 a month; $290 billed yearly |
| Pricing unit | Per user | Per brand; teammates and approvers are unlimited |
| Accounts on entry plan | 10 social accounts | 2 connected accounts per brand (Instagram and Facebook) |
| Approvals | Listed on Advanced ("up to $399") and Enterprise | Approve-before-posting links on every plan |
| AI | Wisdom, on every plan: drafts, recommends and analyzes; people review, approve and publish | Drafts from an editable playbook built from your past posts and your own photos; you approve |
| Free trial | 14 days (trial accounts have daily posting limits and no bulk scheduling) | No free plan |
| Inbox, listening, reports | Yes; deeper on higher plans | No analytics dashboard, inbox, DMs or ads |
Where Hootsuite is better
- Breadth. The plans page lists scheduling, one inbox, analytics and reporting, and brand and competitor monitoring on Standard, with inbox automation and workflows, trend forecasting and custom reports on Professional. KeepsPosted offers none of these.
- Many accounts and many teammates. Standard covers 10 social accounts, and Professional and Advanced list unlimited. Large teams can assign messages and route work on higher plans.
- Governance and compliance options. Enterprise lists SSO and compliance solutions, and Advanced lists content approvals and team performance measurement.
- A trial. Hootsuite gives 14 days to test it. Note its own trial limits: daily posting limits, and no bulk scheduling.
- Messages in the same place. If customers reach you through Facebook or Instagram messages, an inbox matters. KeepsPosted does not do DMs.
- Many networks. If you post beyond Instagram and Facebook, Hootsuite's account count is meant for that. KeepsPosted does not.
For an agency or business with several people, a service desk and reporting needs, Hootsuite is a serious tool and KeepsPosted is not a replacement.
Where KeepsPosted is different
Hootsuite says its Wisdom assistant is connected to your brand's social signals, conversations and workflows and drafts posts, replies, campaign ideas and briefs that people review. The plans page does not say Wisdom learns from your past posts, and we did not test it, so we will not say it cannot.
A playbook from your own history
KeepsPosted reads your past Instagram and Facebook posts and builds an editable playbook: voice, topics, business facts and words you avoid.
Suggestions from your photos
It proposes the week from photos you uploaded and facts you confirmed, instead of from stock imagery or a prompt.
Approval without an account
An owner or client can approve through a link with no login. Nothing posts until someone approves, and a record shows what went out.
Per-brand pricing
Adding a person does not add a charge. Adding a brand does.
What it costs for one business and for three
Hootsuite's page shows prices per user per month on annual billing. The footnote we read had a missing currency, though the plan cards say USD, and monthly-billing prices were not listed. KeepsPosted's yearly price is 10 times monthly, so we show yearly-billed figures for both.
| Setup | Hootsuite | KeepsPosted |
|---|---|---|
| 1 business, 1 user, Instagram + Facebook | $99 a month (Standard) | $24.17 a month (Starter, $290 billed yearly) |
| 3 businesses (6 accounts), 1 user | $99 a month (Standard has room for 10 accounts) | $65.83 a month (Studio, $790 billed yearly) |
| 3 businesses, with content approvals | Advanced, "up to $399" per user a month | $65.83 a month (approval links on every plan) |
| 3 users on the 1-business setup | $297 a month (Standard, 3 users, our arithmetic) | $24.17 a month (teammates are unlimited) |
For a single business, the price difference is large mainly because of per-user pricing and what each tool includes. Hootsuite is paying for reach, inbox and analytics. KeepsPosted is not, because it does not offer them. Compare what you would actually use.
Who should pick which
| If you... | Choose |
|---|---|
| Run a team that needs an inbox, listening and reports | Hootsuite |
| Manage many accounts across many networks | Hootsuite |
| Need SSO, compliance features or advanced approvals | Hootsuite (Advanced or Enterprise) |
| Want to try a full platform for 14 days | Hootsuite |
| Are one business, or a few, who mainly need the week's posts written and approved | KeepsPosted |
| Want teammates and approvers to be free to add | KeepsPosted |
| Want captions grounded in your own past posts and photos | KeepsPosted |
Some businesses use both: a team platform for inbox and reports, and a drafting tool for the weekly content. KeepsPosted's plans are on the pricing page.
Common questions
Is Hootsuite more expensive than KeepsPosted?
On the plans page we read, Hootsuite starts at $99 USD per user a month on annual billing, and KeepsPosted starts at $29 a month per brand. They include different things.
Does Hootsuite have AI?
Yes. Hootsuite's plans page says Wisdom is on every plan and that it drafts, recommends and analyzes. Its page says people review, approve and publish.
Sources
- Hootsuite plans (checked 10 Nov 2026)
- Hootsuite Wisdom page (checked 10 Nov 2026)
- KeepsPosted pricing (checked 10 Nov 2026)
Written by the KeepsPosted editorial team. Hootsuite details come from Hootsuite's own pages on the date shown; we did not test Hootsuite's product and we did not use third-party review sites. We make KeepsPosted. AI helped draft the text and a person reviewed it.
Keep reading
KeepsPosted vs Planable: Approvals for Small Teams
Planable is a strong approval tool for many networks. KeepsPosted is narrower and learns your voice from past posts. Cost for 1, 3 and 5 clients, 10 Nov 2026.
KeepsPosted vs Buffer for Small Business Social Media
Buffer is a low-cost scheduler for many networks; KeepsPosted drafts from your own photos in your voice. Prices, limits and where each wins, dated 10 Nov 2026.
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